WEBSITE DESIGN
The Traitors is a smash hit murder-mystery TV sensation where players compete to win a grand prize. 21 local versions have been produced around the world and the first series of the UK format is the biggest brand-new entertainment launch for the BBC in 2 years, receiving 34 million views on BBC iPlayer.
To help faithful fans stay immersed in the world of The Traitors, we worked with TV distribution company All3Media International to develop a website that shares the latest news and updates and lets audiences discover local formats. The platform also hosts a shop with a selection of exclusive products from merchandise to the official board game.
As the brand's visual identity varies across the markets, we took inspiration from across the board, combining colour palettes and visual emblems to design a site that would be universal and recognisable as the official home of The Traitors. View the website.